Infographic re-posted courtesy of the GeoRiot blog
There is a lot of hard work that goes into the “drop” of a new album.
It is an exciting time for everyone involved in the process, from the record label, to the artist, to the fans.
The team at GeoRiot looked through half a million clicks on links to iTunes albums, and interviewed industry experts to see what they could uncover.
With the digital music marketplace as a backdrop, they sought to further understand the relationship between an album’s lifecycle and the marketing behind it.
The following infographic is the result of their research.
• 26% of all new album click through happen before the album even drops
• Only 19% of shoppers click during the 24 hours of release.
• FB is 4x more likely to refer traffic than Twitter pre-release.