French music streaming service Deezer, a $1.4 billion company in July 2020, is opening its editorial playlists to brand sponsorship.
This decision comes nearly four years after competitor Spotify began selling sponsorship on its own playlists in May 2016.
The news also follows Deezer’s appointment of Emilie Proyart as vice president of advertising sales in October 2020.
Deezer says that playlist sponsorship is available worldwide through its in-house advertising sales division, Deezer Brand Solutions, and will allow brands to “reach millions of its free subscribers.
The exact number of free subscribers using Deezer is not publicly available. The company reports that it has 16 million active users per month worldwide.