Deezer starts selling editorial playlist sponsorship to brands
French music streaming service Deezer, a $1.4 billion company in July 2020, is opening its editorial playlists to brand sponsorship. This decision comes nearly four years after competitor Spotify began selling sponsorship on its own playlists in May 2016. The news also follows Deezer’s appointment of Emilie Proyart as vice president of advertising sales in […]