If I told you to think about the relationship between words and music, you would probably think about song lyrics. Of course, along with melody, lyrics are one of the most essential components to a song (in most cases anyway) – but there is another reason why words matter.
When promoting one’s self, and their music, many people overlook words and the power they have to entice their target audience. In this day and age, pictures and video are powerful promotional tools that cater to the attention span of the modern digital consumer; however, much like any business, well-crafted web copy is an essential part of success.
Basically, words matter because…
They give you the chance to tell your story
A professional band biography is essential. Even in 2016, the most fickle of folks love reading a good story, as long as it’s snappy – so get it right and you’ll have people eating out of the palm of your hand.
It’s not necessary to waffle on about the name of the person who sold you your first guitar (unless it was Keith Richards or something), or what you like to eat for breakfast, but by cherry picking the right information, you can really give people a sense about who you are and what sets you apart from the rest. A band biography is a huge part of brand awareness, so choosing the right words is a must.
Start by writing down essential information about each band member, followed by your influences, when you formed, where you formed, any interesting facts, and if you have any, testimonials from anyone who has worked with you in the past.
Work this into a methodical timeline and get writing. You will have to redraft your bio a few times in order to get it right, but it will be worth it in the end. If writing really isn’t your thing, you can always give all of the key information to a biography writing professional so they can craft it for you.
They are good for search engines
SEO (search engine optimisation) is somewhat of a dark art. Once upon a time, people could use cheats and tricks to rank at the top of Google for a particular search term – but in this day and age, this will only serve to get you penalised.SEO (search engine optimisation) is somewhat of a dark art.Click To Tweet
So, what does Google look for when ranking search engines? No one knows the exact winning formula, but essentially, search engines are looking for great content that is not only relevant, but people also want to share via social media sites and other online mediums – that’s what helps you build an audience and gain authority.
Content comes in many forms but web copy, articles and blog posts are among the most popular – and effective – these things are based around the written word.
In short, if you write clear, concise promotional words about your band and your music, it will help you rank well in search engines and get noticed by more people.
I know it’s not as simple as reading a few tips, knocking up a few paragraphs and sitting back with a cold beer or two while fans flock to your site (I wish it was), but the take home message is this: well-crafted words can really help drive traffic to your band’s website and ultimately to your music.
In order to keep your website afloat with fresh, interesting written content, integrating a blog into it is a surefire way of reaching new audiences and keeping your fans up to date with your latest news.
Photo by Jonathan Kim, published on Flickr
They are one of our most important forms of communication
You probably speak with your band mates, manager, promoters and studio technicians on a daily basis. In order to do so, you formulate sentences which consist of words; you probably also post about your gigs on social media platforms and send emails to people about your music.
If you’re in a position where you have a press team working around the clock, churning out promotional materials and organising your show riders, then good for you. If not, to get yourself into that position, going to have to do these things for yourself. So choose your words carefully.
For instance, if you send sloppy, poorly constructed emails that are riddled with typos when pitching for gigs, people aren’t going to take you seriously – and it will have a negative impact on your reputation.
We use words to express ourselves every single day. We talk to one another in order to communicate and solve our problems, but more often than not people forget just how powerful words are when transposed onto a page.
Of course, the music comes first, but if you want to sell yourself to the masses, just remember that words matter – and not just in the form of lyrics. Respect the power of the written word and you’ll reap the rewards in the long run.