With so many musicians out there, it can be difficult to get your music heard. There’s nothing more frustrating than spending hours in the studio, only to feel like your work isn’t being appreciated. If you’re looking to increase your fan base by promoting your music, you’ve come to the right place. While being a professional musician is no easy task, there are some things you can do to make your experience a bit easier.
Let’s take a look at some ways to promote your music:
Create social media accounts
Whether you’re a fan of social media or not, using Facebook, Twitter, Instagram, Soundcloud, and other social media platforms is necessary for reaching out to the public. Make sure you create accounts that are dedicated to your professional career, rather than a mix of personal and professional. For example, instead of using your personal Facebook account to promote your music, create a page dedicated to your career as a musician and give people the option to “follow” you. This will come across as much more professional than a personal account.
After you create a Twitter account, try following bands that have a similar sound as you. If you’re lucky, you may even get a follow back from them. You can then take things a step further and check out the followers of those bands. It’s likely that these followers will also enjoy your music because it has a similar sound as the band in question, so try reaching out to them with a follow or follow request.
Another great way to promote your sound is through YouTube. Creating YouTube videos of you performing your material will showcase your talent and give listeners a face to associate with your song. Many popular YouTube artists start by creating a cover of a popular song, as classics are more likely to be searched. If you’re looking for ideas on which song to cover, check out this link. After you direct some traffic to your cover video, you’ll likely see more views on your videos with original material.
Perform, perform, and perform some more
Performance: some musicians live for it and some musicians dread it. This step will be much easier if you fit into the first category, but if you fall into the latter, don’t worry. Performance gets easier with practice. Being an artist is all about putting yourself out there. It can be intimidating to play your personal music for crowds of people and doing so may make you feel really vulnerable. However, performance is the thing that will determine if you make it as a professional musician.
This step ties into the performance step above because you’ll likely meet valuable connections at your performance venues. You should always be prepared to meet a potential marketing manager who’s interested in signing you, even if that won’t happen 99% of the time. This means you need to limit yourself to only a couple drinks when you’re performing at a show in bars and pubs. If you really want to make an impression on potential business associates or reach out to fans, you can create business cards with your social media names. Make sure your cards look appealing. After all, music is an art form, so you’ll be seen as much more creative if you spend time on making your business cards stand out. Which brings us to the next tip…
Design a logo
If you haven’t been able to promote your music as much as you anticipated, the idea of paying for an artist to design you a logo can be daunting. However, bands or artists with logos are much more memorable than bands or artists that don’t have any visual symbol. Audience members will then begin to associate the specific logo with your album or EP and you’ll leave more of a lasting impression.
Don’t get discouraged if these tips don’t solve all your music promotion issues in the blink of an eye. The music industry is one of the toughest industries that exist, so it’s important to be patient and persistent. Remember that success takes time. Leonard Cohen didn’t even launch a music career until he was 33 and only became well known later on in his life. You may have to gradually build your fan base for quite a few years before you get the exposure you’re looking for, so make sure you enjoy the experience.
Hopefully, these tips will help you promote your music and see results. Mass-distributing music can be challenging, but with the help of social media platforms, you’ll find it much easier to build a global fan base than it would have been a few decades ago. Make sure you perform regularly and remember always to be prepared to meet the person who can help you make it in your career. Have business cards ready, and be prepared to talk business with potential colleagues.
My name’s Natalie Wilson and I’m an avid music lover and guitar player who has dedicated my life to sharing what I know on my blog, Musical Advisors. You’ll find a wide range of topics on my blog, including reviews, tutorials, and tips for musicians.
Feel free to contact me at: firstname.lastname@example.org.