Writing about your passion can be one of the most fulfilling careers out there. Music bloggers have the opportunity to share their thoughts on different artists, different instruments, new music technology, and can also provide tips for musicians all over the globe. It’s no wonder so many music buffs are interested in creating their own blog.
Starting a music blog and directing traffic to your page can be difficult. There are so many music blogs out there already, so making yourself stand out will take a lot of planning and good work ethic. Here are some tips on how to become a successful music blogger.
Step 1: Choose Your Audience
The first step to creating a successful blog is choosing an appropriate audience. While instinctively you may think it would be best to create a general blog that many different groups can identify with, it will actually be more productive to cater to one niche. Creating a blog that’s too general won’t draw in readers who have specific interests. Those readers will feel like they have to sift through too many articles to find a post that suits their needs as musicians or music lovers.
I’d recommend choosing an audience that enjoys similar topics as you do personally. Since you’ll be doing a lot of writing, you want to make sure you enjoy and are proud of the content you’re giving out to the public.
Step 2: Write About Cutting-Edge Topics
There are countless music blogs out there. What differentiates the popular ones from the blogs that get very few views? Popular music blogs write about interesting and cutting-edge topics rather than just reiterating what many other blogs have already said.
One great way to set yourself apart is to write about music technology. Since technology is always expanding and changing at such a rapid rate, there will always be a new device to blog about that probably hasn’t already been discussed countless times. If you want to see an example of an article about effect pedals, follow this link.
Step 3: Keywords
Remember that your blog posts will be more likely to show up on a potential reader’s search page if you choose well-planned keywords. For example, if you want to write about the best electric guitar available right now, I’d suggest using the following phrase quite a few times in your article: “best electric guitar”. By including these keywords in order, your post will be more likely to pop up through major search engines like Google or Yahoo.
Be careful you don’t overdo the keywords, though. Too many keywords can cause Google to identify your article as spam. I’d recommend inserting your keyword into your text naturally about five times per article.
Step 4: Promote
Putting yourself out there can be intimidating, but it’s a necessary step if you want to create a popular music blog. If you take the time to create high-quality blog posts, you should be proud of showing off your work. Post links to your blog on your own personal social media platforms so your friends and family can spread the word. You can then also create a Twitter account with links to your blog page. Try following Twitter users that seem to have an interest in music (i.e. users that already follow other music accounts), and you’ll be likely to gain a few readers.
You can also try finding public forums that focus around topics related to your music blog. If there’s a board where musicians or music fans share information about the same things you’re blogging about, it’s likely they’ll be interested in reading your work. Leave a comment on the board asking readers to check out your page.
Step 5: Be Open to Criticism
One of the tough parts of learning how to become a successful music blogger is learning to handle criticism. You have to be open to feedback from users and also be prepared to make some changes if the same criticisms seem to be popping up. At the end of your articles, leave a comment option open and invite your readers to give you their opinions. Take what your readers are saying seriously, since they’re the ones you’ll be depending on to keep your career as a music blogger going.
Hopefully, these tips helped you better understand how to become a successful music blogger. Writing about music can be a really rewarding career. You’ll get to reach out to musicians across the globe and you’ll probably learn a lot by doing so. However, it can also be a really challenging road to take. If you want to stand out, take these tips and remember to be patient. Being a writer can be tough, but if you follow these tips you’re more likely to see progress.
|I’m Natalie. I work as a professional musician, session guitarist, and guitar teacher, and would like to use this blog as a personal outlet to share my six-string knowledge with the world. I’m also the owner of Musicaladvisors.com|